When posting content on social media, you want to post valuable content. Having customers engaging with your content is of utmost importance. What’s the point of having content with no engagement? If there’s no return on investment you’re obviously doing something wrong. You want to know what type of content you need for your social media marketing campaigns to be valuable.
1. User Generated Content
User generated content (UGC) refers to any form of content created by unpaid contributors. User generated marketing is based on a psychological response – we’re hardwired to learn from others and through this it helps customers avoid making bad mistakes.
Through user generated marketing you can increase customer loyalty and it also helps you get organic word of mouth marketing. Ask yourself this – Which are you more likely to respond positively to; a photo created by a brand you follow or a photo that is shared by a person that you know?
Starbucks white cup contest was launched in 2014. Customers were invited to doodle on their Starbucks cups and submit them for entry. The winner of the contest will have his/her doodle featured in the limited edition Starbucks cup.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Infographics are a fun and quick way to learn about a topic without heavy reading. A well designed graphic can help simplify a complicated subject or turn a boring subject into an experience that captivates the reader.
Adding infographics to your digital marketing campaign can be extremely effective. Just make sure that your infographic is visually appealing, contains valuable information and appeals to your target audience.
Don’t forget! ‘A picture is worth a thousand words’. Humans process visual information much faster than words.
3. Concept Visualisation
Infographics are a pretty powerful tool, but designing a great infographic is hard work and you need enough Information to tell the story.
Here comes concept visualisation – self explanatory visuals, charts and graphs. Rather than illustrating multiple stats and facts, you can illustrate a single idea. They’re much smaller and more digestible than infographics and you can still implement and share them in your social media strategy. Having an embedded graphic makes something more shareable.
GIF is a format for image files that supports both animated and static images. GIFs are gaining more popularity in the mainstream world and thus, these animations will add an interesting visual element to a company’s marketing content.
Adding GIFs to your social media strategy will show that you’re paying attention to internet trends and you’ll be able to enhance your content on social media as well as stimulate your visitors. You’ll also get your message across in a shorter amount of time. Try it out!
If you’ve ever come across a group of young teenagers, you’d probably see a iPhone in one hand and a frappuccino in the other waiting to get the perfect shot. Considering Starbucks already existing cult-like following the fact that they used GIF’s using popular meme’s is genius.
5. Live streaming
Live streaming serves as a dual purpose, traffic and content. During a live stream, traffic will be flooding into your page giving you the perfect opportunity to insert a call to action or attach even more information about your product or service. Apply the same type of logic to your content here as you would when you blog. Ask yourself this question – is the content relevant to our industry?
Facebook live streaming has even decided to push up live videos which means you’ll get an organic traffic boost which is exactly what you want. Facebook Page ‘Benefit Cosmetics’ is taking advantage of this new medium. They have shows every Thursday which includes, Q&A, banter between themselves and they even sip on some wine. They’re racking up 25000+ views with more than 500 reactions and 100 + comments.
6. Shareable Quotes
Quotes, quotes, quotes… There’s something about a great quote that sticks in your minds for days and even months… maybe even years. You have the opportunity to share the best quotes to the audience and simultaneously boost your brand.
You can also use quotes as a cornerstone for your social media strategy. Teachable is a platform for creating online courses. If you take a look at their Instagram page, it’s filled with quotes. You can also see that they get the same engagement and usually more than the traditional images.
Before you share anything you should learn what your audience wants. There’s no point in sharing specific content on social media if your audience doesn’t want it. The best method is to make sure you know your audience, analyse the data and test different types of social media content – see what does best and check which doesn’t do too well. Don’t have the time and expertise to reach your content marketing goals? Contact Growth Gurus and get started on your content marketing strategy.