Whether you’re just starting out on Instagram or have been on there for a while, gaining followers can be quite tricky. Social media marketing has become a main focal point for brands or companies looking to gain more awareness and engage further with their customers by making viewers feel more involved and get a better feel about what the company provides.
Instagram has a high engagement rate of over 500 million active monthly users, so it’s no surprise that businesses use different digital marketing platforms as a priority to gain more followers.
For the average person or business, growing your following takes time and attention on a daily basis. Don’t worry too much though. We’re here to help get you started on marketing your Instagram through our 6 most proven tactics.
Let’s start with arguably the easiest step. Consistency is key. The best way to grow your Instagram followers is organically. Having a good understanding of what to post and who you’re posting too is always essential. Engage with your followers. Using a call to action such as ‘’let me know what you think in the comments’’ is a great way to keep your followers engaged. Setting goals could be a beneficial way to bring together your overall marketing and business strategy. These could be; brand awareness, driving traffic to your website, or supporting the goals of a larger marketing campaign.
Before you start posting any type of content, find out what type of content marketing your competitors are using. You can look at different types of media posts your competitors are using in your niche; like this you can see whether it is working for them or not. Instagram marketing is a fantastic way to involve your users by showing them behind-the-scenes photos, this shows personality behind your brand.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Share user generated content
Sharing user generated content seems to be the trend right now. It involves re-sharing user submitted content as part of your content marketing plan. User’s love seeing their photos gaining attention through other profiles, which encourages them to keep capturing.
Social media is great as you can leave thoughtful comments on posts that have mentioned you and this will eventually help you start developing relationships; and you never know where these connections can lead.
Use quality hashtags
Everybody loves a good hashtag. Start by finding the most relevant/popular hashtags to your business and see which have the highest follower counts and engagement.
Why not create your own hashtag? Once you’ve got a certain amount of followers, use your branded hashtag on nearly all your posts and encourage your followers to use it. This will increase your visibility and fans will be engaging with your brand at the same time.
Tag a friend
Get them involved! Once you have a good relationship with a couple of users, start tagging them in posts. Doing so can expose your Instagram account to a larger network of people, which in turn could also ensure that those photos show up in those users’ feeds and it’s more likely to be shared. If you’re feeling brave, why not ask an influential Instagram user to mention your product or brand?
Tag your location
Whether you’re a local business or someone using Instagram as part of your everyday life, geotagging is a great way for other users to see your images in your local region. Geotagging also gives users to see other photos in the same location. A great little way to successfully start catching the attention of local users.
If your business has a physical location, you can tag your photos with that location whilst encouraging your customers to do the same. Users can then click on that specific location and all the images associated with that location tag will become visible. This can help expose your brand as well as your Instagram account to a wider and more varied audience.
Companies are increasingly using digital marketing each day in order to reach a wider audience and build new relationships with potential customers. They are providing short, creative videos known as Gifs in order to supply DIY tips and tutorials on their social media platforms to keep people interested.
After reading these 6 tactics, it’s time for you to try them out. Remember to be patient! If you really want to grow your follower count, it will undoubtedly take some time and effort; but don’t give up! We can always help you grow your page further, just get in touch and we will do the rest.