Brand Strategy Workshop • Brand Positioning Strategy • Media Style Guide • Website Development
A disruptive brand reflective of Yolted’s bold vision and playful nature.
Founded in 2020, aiming to be more than simply a place to work, Yolted’s mission is to provide the best slot games in the market. Yolted are dynamic, innovative, bold and playful and they wanted a brand & online presence that accurately reflected their DNA. The objective was to build an industry leading brand and website that stood out from the competition & clearly represented their values: Create, Advance, Electrify.
We managed to successfully adopt an overarching glitch theme to create a dynamic and disruptive feel to the brand, mirroring the disruptiveness of the industry as a whole. The website that our team created shows off a unique and innovative brand which was Yolted’s main aim for this project. Our work did not stop at the website’s front. We wanted to create an aligned vision for Yolted across all its communication channels. The high micro animations throughout the website portray the playfulness and boldness of the brand.
This is also mirrored in its colour scheme which offers the glitch effect, the icons to suit the brand’s identity, the photography to match the new brand, and finally, the social media templates that envision boldness and uniqueness. All in all, our Growth Gurus team empowered the client to continue thinking outside the box. Uniqueness, creativity and an overall forward-thinking approach are also what fuel our passion so this project was right up our alley.