Programmatic Display Advertising Overview
Programmatic advertising is utilised for clients looking to reach their audiences at scale, with the goal of developing performance based campaigns.
Programmatic advertising helps automate the decision-making process of media buying by using specialist software, DSPs, to communicate with an intricate chain of tools including ad exchanges and SSPs to target specific audiences. This allows you to fine-tune your campaigns by using intelligent software and AI algorithms to buy inventory from the world’s largest publishers.
Contrary to direct deals, programmatic display advertising allows you to specify when, where and who you’ll target to maximise your ad spend for the best results.
A demand-side platform provides a system to manage multiple ad exchange and data exchange accounts through a single interface. It allows you to adjust various data attributes of your target audience as well as adjusting budget settings – giving you complete control over your ads.
We setup campaigns to reach specific digital goals employing a multitude of tactics. We develop campaigns that are focused on increasing brand awareness and reaching new audiences.
Improving ROI/performance of your ad campaign by reaching new audiences, outside of familiar social and display networks. This is further amplified by the ability to build in-app and mobile web presences as well as increasing app installs and in-app purchases
Are you ready? Let’s prepare for lift-off.
We want YOU to book a free, no-obligation strategy call, so WE can share our insights with you on how to maximize your marketing efforts and digital growth.
Are you ready? Get in touch with us and prepare for lift-off! We anticipate great things ahead.