Discovery Workshop Overview
Through our discovery workshops (interactive, engaging and structured half-full day of exercises) we cut to the core of your brand and business.
Our team becomes immersed in your company, and together with your key stakeholders, we establish where you are, where you want to be, and how to get there by leveraging digital tools and marketing.
We bring your goals into focus, identify your key target audiences and establish the foundations of our journey together.
Defining Your Goals
What are your objectives? Together we identify your business goals to create the targets we need to achieve.
This increases motivation and determination and offers critical insight into developing the strategies required for your next steps.
The goals are quantifiable, specific, measurable, achievable and are utilised to map out the path to success.
You can’t be everything to everyone. With over 7.5 billion people in the world, your audience is not everyone. Your audience are a carefully selected group of people that will resonate with your brand and your message.
They are the people who are most likely to buy your products or services, and they are united by common characteristics such as demographics, behavioural patterns, geographic location and further data points we will design together.
Together we identify your direct competitors and industry influencers.
We evaluate their positioning against the key attributes of success in the digital landscape relevant to your industry, and map them out in relation to where you are now and where you want to be.
We conduct further desk research to establish the industry best practices in your particular digital landscape, giving us the upper hand to learn and adapt from those already getting right and how to do it better.
It’s not enough to simply create content on a whim or a feeling with no prior research. On average 70 million blogs are posted to WordPress alone every month.
To navigate through this tremendously competitive space, be relevant for your audiences and provide value we create a content map, a plan on that defines the types of content to create, how to create it, who its for, where it is utilised, how it is promoted and when it needs to be created.
Our content maps are designed based on the data we research that outlines your audience’s online behaviours, to enable your content to seamlessly fit into their existing patterns of content searching and deliver the results you are looking for.
Search Engine Exploration
Search Engines, Google, Bing and Yahoo! utilise complex algorithms and online robotos to read, scan and evaluate the relevance of your content to searcher’s intent.
We conduct thorough research into the keywords, problems, solutions, platforms and questions that your audiences are searching for, to enable your website to be found, we provide in-depth analytics into the industry leading SEO practices.
Are you ready? Let’s prepare for lift-off.
We want YOU to book a free, no-obligation strategy call, so WE can share our insights with you on how to maximize your marketing efforts and digital growth.
Are you ready? Get in touch with us and prepare for lift-off! We anticipate great things ahead.