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Brand Development

Brand Development Overview

Utilising the results of the brand discovery workshop, our team of brand specialists research, brainstorm and create your unique brand identity that will resonate with your team, your audience, your platforms, your service offering and suit the goals that your company aims to achieve.

Throughout the process we work on the brand’s style, image, tone of voice and variable factors that are required to make your brand remarkable.


Brand Concepts

The concept behind the brand is as important as the brand. We research deep into the meaning of the symbols we use within the brand mark, we draw inspiration from anything and everything that is related to your company including mythology, mathematics, linguistics, science, art, ideologies and so much more. Our brand concepts are as detailed as they are meaningful, to ensure your brand truly represents your company.

Colour Palette

Colour is a powerful means of conveying emotion. Utilising colour effectively during the branding process adds another dimension to your brand that enables us to convey your values and has a huge impact on the feeling a person gets when they see and remember your brand.
We offer a colour palette and that showcases the different ways your brand can utilise colour.


The typography of your logo not only helps to reinforce your brand values but it also showcases your attention to detail. Good typography enhances your brand’s personality and sets the overall tone.

Brand Assets

Brand assets are unique resources used to convey your brand identity. These assets, such as animated logos, logo packs, photography, stationery sets, business cards, banners and beyond serve as the real life tangible assets that bear your brand mark. When defining your brand we create a comprehensive variety of brand assets to adequately represent your brand. Upon choosing your preferred logo pack we also offer a variety of brand assets to celebrate your new look. These brand assets include;

Branded Stationery

Branded Stationery provides your company with the essentials for any business that is proud of its brand. Having branded stationery not only serves to highlight your attention to detail, but are also valuable tools which can be utilized during conferences and networking events as giveaways to esteemed clients.

Business Cards

Being able to deliver contact information with ease is key to networking effectively. Having your company’s email address and phone number embossed next to your logo allows potential clients and investors to remember exactly who your brand is at the flick of a card.

Stand Design & Roll Up Banners

When attending major events and conferences, it is imperative that you properly showcase your brand. In order to stand out, a well-designed stand and banner are crucial. This allows you to draw attendees and potential clients directly to you while displaying your brand

Brand Guidelines

Brand Guidelines act as a rulebook for you, your company and 3rd parties to consistently represent your brand in its correct manner. These guidelines are applicable to all types of content your brand produces, from advertisements, newsletters, brochures to online communication.

It allows your designers, writers and members of staff to convey your brand by always presenting a reliable and trustworthy image of your company.

Are you ready? Let’s prepare for lift-off.

We want YOU to book a free, no-obligation strategy call, so WE can share our insights with you on how to maximize your marketing efforts and digital growth.

Are you ready? Get in touch with us and prepare for lift-off! We anticipate great things ahead.

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