How We Helped ZBX Transform
into a B2B Crypto Banking Leader

Brand Strategy Workshop • Brand Positioning Strategy • Media Style Guide • Website Design

A Professional Brand Identity For A Revolutionary Crypto Banking Platform

Their Goal

ZBX is not just any crypto exchange; they’re reinventing the wheel with their B2B crypto banking solutions. But, there was a hitch: the world saw them as a B2C player. They needed a brand makeover and a strategy to rake in those B2B leads.

ZBX approached us with a bold vision: transform from a B2C crypto exchange to a B2B crypto banking leader. Their primary goal was to skyrocket B2B leads for their innovative crypto banking solutions. Initially perceived as a B2C platform, ZBX needed a strategic partner to help redefine their market presence and amplify their B2B business side.

What We Did

Our approach was comprehensive, deploying our full Signature System. We kick-started with a brand makeover, refreshing ZBX’s logo and assets to align with their new B2B focus. Next, we redesigned their website, optimizing it for B2B interactions and lead capture.

Our integrated advertising and social media strategy further echoed this new branding, targeting B2B leads with a message of trust and security – key in the crypto banking world. We rolled out omnichannel campaigns across LinkedIn and Google Ads, continually refining for better outcomes.

We managed to accelerate ZBX’s market entry 75% quicker than had they used multiple agencies to execute their brand website and marketing, rejuvenating all three of their marketing pillars seamlessly within just 3 months.

Services

  • Brand Discovery Workshops

  • Rebranding and Brand Guidelines Development

  • Website UI/UX Strategy

  • Social Media Content and Strategy

  • Paid Media Campaign Strategy, including Google and LinkedIn Ads

  • Ad Creative Development and Copywriting

  • Continuous Optimization of Paid Campaigns

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The Results

The transformation was not just swift but impactful. In under 6 months, ZBX saw:

  • A complete brand and website overhaul, mirroring their new market position.

  • An impressive haul of 214 Sales Qualified B2B Leads.

  • A Cost Per Acquisition of €42 and a conversion rate of 4.98%, surpassing sector benchmarks.

  • A sales pipeline brimming with direct calendar bookings for their sales team.

Our Signature System was pivotal. By integrating branding, web, and marketing, we delivered a consistent and compelling message across all platforms. This holistic strategy minimized waste at every stage, from feedback loops to ad spend, ensuring a streamlined and effective market entry.

Our unified approach not only enhanced ZBX’s market positioning but also optimized ad expenditure, ensuring their brand and website were primed for lead generation from the get-go. The result? A resounding success in redefining ZBX’s market presence and filling their B2B lead pipeline.

Client Testimonial

We are only happy when our clients are 100% satisfied!

We needed to reidentify ourselves. Now, our new brand really translates who we are and what we offer.

Julija Macijevskaja

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Get in touch with us today to start your digital journey!