Building an International Portfolio of iGaming Brands

The Client

WT Gaming and their portfolio of iGaming affiliate brands provide a safe platform for its audience to find and benefit from the best casino bonuses and reviews globally. The WT Gaming international portfolio of brands brings iGaming experiences to 14+ countries through user-friendly websites in various languages. WT Gaming promotes online casinos all over the world, from Asia, through Europe, and North and South America.

The Mission

Growth Gurus was trusted with the responsibility of creating a powerful portfolio of brands and websites for WT Gaming and their affiliate brands. Upon identifying the target markets, at the heart of the project was the design of distinctive visual identities for each of the brands, followed by setting up deals and developing affiliate websites backed by an ambitious growth strategy.

Our Approach

Brand Strategy Workshop

During the intensive discovery phase, we set out to discover, explore and create a brand experience that captures the ever expanding iGaming universe in one single place. The results that these strategy workshops produced are totally invaluable and reflected in the products.

Brand Concepts

In the design phase, we immersed ourselves in the vast iGaming universe. It was important to create visually-pleasing and relatable brands that stayed true to the parent company while at the same time forging a fresh design approach for each individual brand. Every brand concept was crafted to be unique and thrive in its target market with a localised brand strategy.

Website Development

We implemented unique features as we moved forward from the branding process to building the iGaming affiliate websites. It was important to define the user experience and multilingual content strategy in a way that would not only excite online casino players but keep them coming back. We created a powerful online home for the new brands and their audiences.