The Client
WT Gaming and their portfolio of iGaming affiliate brands provide a safe platform for its audience to find and benefit from the best casino bonuses and reviews globally. The WT Gaming international portfolio of brands brings iGaming experiences to 14+ countries through user-friendly websites in various languages. WT Gaming promotes online casinos all over the world, from Asia, through Europe, and North and South America.
The Mission
Growth Gurus was trusted with the responsibility of creating a powerful portfolio of brands and websites for WT Gaming and their affiliate brands. Upon identifying the target markets, at the heart of the project was the design of distinctive visual identities for each of the brands, followed by setting up deals and developing affiliate websites backed by an ambitious growth strategy.
Our Approach
Brand Strategy Workshop
During the intensive discovery phase, we set out to discover, explore and create a brand experience that captures the ever expanding iGaming universe in one single place. The results that these strategy workshops produced are totally invaluable and reflected in the products.
Brand Concepts
In the design phase, we immersed ourselves in the vast iGaming universe. It was important to create visually-pleasing and relatable brands that stayed true to the parent company while at the same time forging a fresh design approach for each individual brand. Every brand concept was crafted to be unique and thrive in its target market with a localised brand strategy.
Website Development
We implemented unique features as we moved forward from the branding process to building the iGaming affiliate websites. It was important to define the user experience and multilingual content strategy in a way that would not only excite online casino players but keep them coming back. We created a powerful online home for the new brands and their audiences.
The Results
WT Gaming
We created a parent company brand that bridges promotes corporate partnerships and the affiliate brands owned by WT Gaming focused on their individual markets.
Explore more at: www.wtgaming.com
7 Star Casino
A casino affiliate platform specifically developed for English speaking markets with an emphasis on building a community of loyal players.
Explore more at: 7starcasino.com
Arabic Casino
Providing a first class iGaming experience for the Arab market. We developed a casino and sportsbook affiliate platform for players in the Middle East region.
Explore more at: arabiccasino.com
55 Casino
55 Casino was brought to life for the Russian speaking markets. Focused primarily on online casinos and slots with a strong brand and user experience.
Explore more at: 55casino.com
Sunrise Casino
Combining Japanese cultural imagery with a great user experience and conversion in mind we developed an affiliate platform like no other for the Japan sportsbook and online casino market. Attention was given to the optimisation of the platform for the Kanji script and powerful branding.
Explore more at: sunrisecasino.com
DutchBets
DutchBets was developed to cater for the needs of the Dutch market, providing the players in the Netherlands with the best online casino experience.
Explore more at: dutchbets.com
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