Brand Strategy Workshop  •  Brand Positioning Strategy  •  Media Style Guide  •  Website Development

A brand & website revamp for a leading Fintech company.

Stably, a FinTech company exists to bridge value from the real world to the digital economy. The company’s mission is to bring the speed, security, transparency and low transaction cost of the digital economy to every business, through a financial services platform powered by blockchain, stablecoins and open finance APIs. The objective was to revamp the Stably brand to be more relevant to their target audience and to reach and ensure consistency throughout their sub-brands, creating a consistent and recognisable Stably brand throughout their customer’s journey.


The Results

The Stably logo needed an upgrade. The team made a few simple changes that helped transform the brand’s image to look and feel more futuristic and relevant to its audience. The colour scheme also needed a boost to be brighter to enhance the bright future of the crypto industry. The entire brand pack had an overhaul including new custom icons, graphics and an image style guide that encompasses the new Stably look and feel. Their easy-on-the-eyes website and their bright colours signify the ease and accessibility of the crypto industry.

We implemented unique features to the Stably website that best fit the brand’s goals. We also gave the team a manageable backend of their new website which included a centralised content management portal which they could easily access and handle day-to-day content edits, themselves. The website was built with optimised speed in mind with several SEO improvements for better ranking. Our team gave Stably all the right stepping stones for a bright online and digital future.