Brand Strategy Workshop • Brand Positioning Strategy • Media Style Guide • Website Development
Rebranding IGaming’s Favourite Affiliate Platform
MyAffiliates is a market-leading affiliate marketing software platform empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. MyAffiliates faced a problem with brand recognition and inconsistencies in their brand. They felt that their brand was not representative of the stature of their business: while competitors were very much at the forefront with their branding, MyAffiliates was trailing back. The objective was to create a brand that clearly represented MyAffiliates and developed trust with their customers.
We successfully built a recognisable brand that customers loved. They welcomed the new brand and the direction in which MyAffiliates was moving. The logo was inspired by the graphical display of data, the upwards pointing arrow reflects various aspects of the brand, from the analytics that the platform provides its users, to the upwards trend and vision of the brand of continued growth in the affiliation industry.
The Growth Gurus team also created a user friendly website that represented the new branding and was loved by their customers. We also re-designed the award winning affiliate platform to match the new branding and to keep MyAffiliates in the forefront of the industry.