MyAffiliates-Logo_Colour-on-dark-Square-300x180

THE STORY

About The Project

The Aim

About the project

MyAffiliates is a state of the art affiliate management software platform whose round the clock support is designed specifically for fast-paced businesses such as; online betting, gaming, forex and binary.

After being on the market for 12 years, the MyAffiliates brand and website was ready for a uplift. After a brief meeting with Clemence Dujardin (iGaming Woman of the Year) at ICE Totally Gaming in London – we commenced this project with a brand discovery workshop at the Growth Gurus HQ in Malta. We really got to know all about the business, audiences, objectives and competitor landscape. We then interpreted this understanding into a brand identity geared for market growth.

The Brandmark

Inspired by the graphical display of data, the upwards pointing arrow reflects various aspects of the brand, from the analytics the platform provides its users, to the upwards trend and vision of the brand of continued growth in the affiliation industry. The lower element completes the icon by further strengthening the graph inspiration while also forming a capital letter โ€˜Aโ€™. The centre point of this brandmark is transparent – representing the core values of MyAffiliates.

#2eff92
RGB 46-255-146
CMYK 56-0-68-0
#23468e
RGB 35-70-142
CMYK 98-84-12-2
#ffcc3b
RGB 255-204-59
CMYK 0-20-87-0
#1D9B92
RGB 29-155-146
CMYK 0.81-0.00-0.06

The Colours & Fonts

The consistent use of the MyAffiliates colours were used across all mediums. The colour scheme and shades were used for any and all materials created for the brand. With MyAffiliates we used 2 fonts to further in its brand identity. These are used on all online and offline promotional material.

Muli Black

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Yantramanav Regular

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

The Iconography

Regular use of Icons help to further define the brandโ€™s identity. The icons have been designed to suit the MyAffiliates brand and style. Each icon represents a specific feature found on the platform to tailer their services.

The Website

The Results

Like what you see?

We loved working with MyAffiliates on their rebranding and positioning in the market. Our process started with defining their brand DNA. What’s yours?

Are you looking to take your business to the next level? Get in touch with us and prepare for lift-off! We anticipate great things ahead.

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