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EMPOWERING HUDSON GROUP’S TEAM WITH TAILORED DIGITAL MARKETING TRAINING
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The Mission

Hudson Group recently entered the world of eCommerce and launched their new eCommerce website, HUDSON STORE. Their highly-skilled marketing team was now faced with new challenges of driving eCommerce sales and getting increased conversions.

The head of HR approached Growth Gurus to develop a customised training programme for their marketing team and data team. The management team at Hudson provided us with clearly-defined expectations which we used to formulate the learning objectives and courses.

Learning Outcomes

As a result of this training programme, the following learning outcomes were achieved:

1

Social Media for eCommerce

Strong understanding of Paid Social campaigns with a focus on Facebook and Instagram for eCommerce businesses.
2

Search Engine Optimisation

Practical hands-on approach towards increasing rankings through technical and content-driven SEO.
3

Understanding Remarketing

Understand the remarketing process of digital marketing, set up remarketing audience lists and re-engage potential and existing customers.
4

Implementing Pixels

Setting up and running a pixel strategy, creating your advertising funnel, leverage the power of remarketing.
5

Measuring Performance

Setting up conversion tracking and implementing tracking codes in order to be able to measure performance.
6

Analytics & Optimisation

Analyse and understand analytics key metrics and identify campaign optimisation opportunities.
7

Display Advertising

Set up a Google Ads display advertising campaign from the ground up.
8

Audience Targeting Strategies

How to find the right audiences for paid advertising campaigns to improve return on ad spend.

The training provided by Growth Gurus was an eye-opener to us and helped us shift our approach, making our campaigns more effective. Differently to simply being theoretical, Growth Gurus run their own very successful campaigns and were therefore able to pass on their best practices – this made a world of a difference!

Yolande Svensson,Corporate Marketing Manager