New Name & Fresh Identity For a Leading Fintech Provider

The Client

FinXP a leading Fintech company that operates in the European payments sphere and processes hundreds of millions of euros each year. FinXP offers merchants access to 350+ payment methods, an IBAN account, as well as bespoke payment solutions. FinXP redefine the norm, they set the bar higher, they never settle.

The Mission

FinXP, formerly known as Paymentworld Europe Ltd., approached Growth Gurus looking for an extensive rebrand that would reflect the accelerated growth and maturity of the business. At the heart of the rebrand is a change of the company name, a new visual identity, website and an ambitious growth strategy.

Our Approach

Brand Strategy Workshop

We started with a half-day brand discovery workshop to really dive deep into the long term goals, values, audiences and vision of the business. The results that these strategy workshops produce are totally invaluable!

Brand Rename

With our senior brand strategist Erik Pas we ran the brand strategy and presented different naming strategies. Each name connected to the values and the vision of the business. After running through the various options with the team, FinXP was born!

Rebrand Concepts

Our creative team developed various brand concepts based on the strategic backbone of the workshop. We pitched each brand concept side-by-side, presenting some tough decisions for the FinXP team until a winner was finally chosen.

Launch Video

The brand was brought to life through an impactful video animation. The story of the brand and value proposition shared in 43 beautiful seconds.

Website Development

With the rebranding confirmed, our web team took over as the project moved into the website design and development stage. We created a powerful online home for the new brand and it’s audiences. The website is live on

Client Testimonial

We are only happy when our clients are 100% satisfied!

The feedback we have received from our clients and partners has been overwhelmingly positive and this outcome would not have been possible without their deep experience with branding. We would definitely recommend working with Growth Gurus.

Jens PodewskiCo-founder & CEO

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