Brand Strategy Workshop  •  Rebrand Concepts  •  Media Style Guide  •  Website Development

New Name & Fresh Identity For A Leading Fintech Provider

FinXP, formerly known as Paymentworld Europe Ltd., is a leading fintech company that operates in the European payments sphere and processes hundreds of millions of euros each year. The company approached Growth Gurus looking for an extensive rebrand that would reflect the accelerated growth and maturity of the business. At the heart of the rebrand is a change of the company name, a new visual identity, website and an ambitious growth strategy.


The Results

The new brand our team developed, FinXP, envisions the company as a leading European fintech built on the company’s long industry experience. We went above and beyond to support the new logo and brand identity with custom assets and icons designs to add life to the brand’s communications.

The new brand identity was implemented into a new, modern online home for FinXP and their audience. To announce the rebrand to FinXP’s audiences, we created a 43 second video animation to showcase the brand and its services.

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Client Testimonial

We are only happy when our clients are 100% satisfied!

The feedback we have received from our clients and partners has been overwhelmingly positive and this outcome would not have been possible without their deep experience with branding. We would definitely recommend working with Growth Gurus.

Jens PodewskiCo-founder & CEO

Build Loyalty & Trust, Stand Out, Attract the RIGHT Audiences.

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