Brand Strategy Workshop • Rebrand Concepts • Media Style Guide • Website Development
New Name & Fresh Identity For A Leading Fintech Provider
FinXP, formerly known as Paymentworld Europe Ltd., is a leading fintech company that operates in the European payments sphere and processes hundreds of millions of euros each year. The company approached Growth Gurus looking for an extensive rebrand that would reflect the accelerated growth and maturity of the business. At the heart of the rebrand is a change of the company name, a new visual identity, website and an ambitious growth strategy.
The new brand our team developed, FinXP, envisions the company as a leading European fintech built on the company’s long industry experience. We went above and beyond to support the new logo and brand identity with custom assets and icons designs to add life to the brand’s communications.
The new brand identity was implemented into a new, modern online home for FinXP and their audience. To announce the rebrand to FinXP’s audiences, we created a 43 second video animation to showcase the brand and its services.