Brand Strategy Workshop • Brand Positioning Strategy • Media Style Guide • Website Design • Website Development

A clean & clinical identity for a revolutionary healthcare platform

Digimed is a groundbreaking digital healthcare provider that has transformed the way patients access and manage their healthcare data. With a mission to empower patients and improve the quality of healthcare, Digimed has developed one of the world’s first telemedicine ecosystems. In response to the evolving healthcare landscape, where patients and doctors are increasingly embracing telemedicine consultations, Digimed recognized the need for a professional and trustworthy platform that would revolutionize the patient experience. Telemedicine consultations enable patients to have immediate access to a diverse range of medical practitioners at the touch of a button, all from the comfort of their own homes. This eliminates the need for time-consuming commutes and long waits in crowded clinics, offering unparalleled convenience and efficiency. Digimed approached Growth Gurus, to create their brand and develop a cutting-edge website that would reflect their innovative approach to healthcare. They desired an informational website that would educate visitors about the benefits of telemedicine and drive sign-ups from patients, doctors, and pharmacies.

The Results

Collaborating closely with the Digimed team, Growth Gurus crafted a modern and visually appealing brand and website that perfectly encapsulated Digimed’s core values. To capture the essence of Digimed’s brand, Growth Gurus opted for a minimalistic approach. The design team focused on incorporating elements that symbolized healthcare, technology, and compassion and carefully selected a colour palette and typography that resonated with the healthcare industry.

The website design focused on creating a people-oriented atmosphere while maintaining a clean and uncluttered aesthetic. It emphasized the simplicity and accessibility of telemedicine, ensuring that visitors could easily navigate and understand the range of services offered.
The website prominently featured comprehensive information about Digimed’s telemedicine ecosystem, explaining the advantages and ease of accessing healthcare from anywhere, at any time. It highlighted the convenience of telemedicine consultations and the ability to connect with qualified medical practitioners with just a few clicks.

To drive sign-ups and facilitate the onboarding process, the website incorporated user-friendly registration forms for patients, doctors, and pharmacies. These forms simplified the sign-up process, allowing interested parties to easily join the Digimed ecosystem and benefit from its innovative telemedicine services.

Furthermore, Growth Gurus implemented an intuitive content management system, empowering Digimed to update and manage their website effortlessly. This system provided Digimed with the flexibility to publish new content, share important announcements, and showcase the latest advancements in telemedicine, ensuring that the website always remained relevant and up to date.

The collaboration between Digimed and Growth Gurus resulted in the successful launch of a revolutionary brand and website. Digimed now stands as a leader in the telemedicine industry, offering patients unprecedented control over their health data and transforming the way healthcare is accessed and delivered.