An industry leading website for Malta’s premier chauffeur company

The Client

Dacoby is the leading luxury chauffeur service in Malta and Gozo. With a beautiful fleet of Mercedes vehicles, and a team of the most professional chauffeurs around, Dacoby ensures that their customers always get outstanding service coupled with the best comfort. The brand reflects excellence and luxury and they required a website that does the same.

Objective

Darren, founder of Dacoby, had approached us for a new website in 2019. His website was already really good back then, so at the time, we insisted on adding new pages and features to their existing website instead. It wasn’t until earlier this year that we agreed to take on the project of a new build. The objective here was pretty simple, or at least so it sounds… “to create the best luxury chauffeur website in the world.” So that’s exactly what we set out to achieve.

Our Approach

Website Strategy Workshop

We started the process with a half-day website strategy workshop where we took a deep dive into the brand, objectives, audiences and vision of the business. The results from the strategy workshop fueled the website strategy.

Sitemap & Wireframe

Before getting creative and starting any design work, our web strategist created a sitemap and wireframe outlining the architecture of the website that would be perfectly suited to achieving the goals set out by the business.

UX/UI Design

With the above approved, we then moved into the User Experience and User Interface design, using Adobe XD as our software of choice to create an interactive mockup of what the website would look like once developed.

Content & Multimedia

A vital component to the user journey was to portray the Dacoby brand in the right light on the website. We used visual storytelling as a technique to communicate the standards that Dacoby upholds and the premium service their customers receive, through custom photography and videography with the help of Daniela and Daniel.

Website Development

The website was then developed using a powerful toolstack powered by the popular WordPress CMS. It was important to the client that the new website would be easy and efficient to manage so we made sure to create a backend that is simple but a front end with no design limitations.

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