Brand Strategy Workshop • Brand Positioning Strategy • Media Style Guide • Website Development
Boosting Direct Bookings Through A Reliable Website For Amery House
Amery House is a brand-new boutique hotel located on one of Sliema’s best-preserved streets. It mixes contemporary design with a love for sustainability, creating a unique pied-à-terre within one of the islands’ most sought-after sites, just a stone’s throw from the bustling seafront. Growth Gurus were trusted to create a digital presence for Amery House: they wanted their online communication to have the same look and feel as their physical building – sleek and modern. The aim of the website was to encourage customers to book directly through the website thus increasing the percentage of direct bookings.
We managed to successfully develop the Amery House brand as a passionate and modern hospitality avenue that ensures the best customer service. The elegance in the branding paralleled with the details in the building gave customers a reassurance that Amery House is a trustworthy and reliable brand. The website evoked a feeling of trust and credibility and its reliability proved successful results.
Amery House enjoyed a high direct booking rate and conversion from the launch of the new site.The website was not only user-friendly for customers but also for management. The Growth Gurus team made adjustments to the brand analytics and pixel trackers so that management could easily track conversions and direct bookings.