Make Things, Make Sense Podcast Season 1 Episode 11 Play in Spotify App
This episode is focused on making sense of why loving your brand impacts your whole business. The goal of it is to help leaders understand how much the brand impacts their business and give tips on how they can create a brand they love.
It is crucial to recognize the fact that the problem of a bad brand is an all round issue.
The problem of a bad brand is an all round issue, not just a marketing issue it impacts:
Your branding affects many key pillars of your business:
If you don’t love your brand why should anybody else?
Experienced leadership teams understand the power of a brand to
We’d say branding can do even more:
Huge misconception: if you have a company you have a brand.
However, you can have everything in place for your company including your products, employees and infrastructure but still not have a brand. Your brand is separate from the business aspects of your company, it has a separate value.
The best do it best… Think Google, Apple, Nike, they provide good products but there are equally good products available. What makes them stand out is their branding.
But it’s not only the big names who understand the importance of branding.
There is no doubt that branding is an essential and core part of any business strategy. As said by Steve Forbes “Your brand is the single most important investment you can make in your business.”
We have run the Brand DNA workshop with almost 100 brands and we’ve created a VERY special free resources for you with this podcast- Our “DONE FOR YOU” Brand DNA Workshop template, ready to run on your brand.
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