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You have a tenth of a second to make a positive impression with your market. This shows us exactly how powerful branding is, when done right.
Consumers may make up their mind on the credibility of your business based on your branding
Let’s start with a quick experiment: think of the Starbucks logo. I’m sure you can picture it and you know the colour without having to look it up. And now you want a coffee? That’s the power of successful branding, making your brand memorable and recognisable.
Your brand is who you are, it’s how customers feel about you, it’s every interaction your audiences has with your brand, it’s your reputation & it’s your promise to your customers. It’s a means of building trust with your audience.
81% of consumers say that they need to be able to trust a brand to make purchases from them.
Branding is one of the most powerful marketing tools around:
The first thing we do when we’re working on a new branding project is a brand sprint. We run a brand DNA Workshop where we cover:
Branding specialists can use this DNA workshop to then create a perfect brand that truly represents the business.
Free RESOURCE: We have run this workshop with almost 100 brands and we’ve created a VERY special free resources for you with this podcast- Our “DONE FOR YOU” Brand DNA Workshop template, ready to run on your brand.
Branding has an immense power and can heavily influence the success of your company. In order to nail it you have to understand your business’s DNA and we got the best tool for that. Check it out here.
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