Make Things, Make Sense Podcast Season 1 Episode 10 Play in Spotify App
Today we make sense of how you can stand out in a crowded market. We have a guest with us today who is the CEO of a company who we proudly have recently delivered the branding and beautiful new website for. We like to think of their new look as innovative, fresh & bold.
Walt Disney once said, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse.”
With what began as a sketch of a mouse, through constant product and process innovation, Walt Disney became an international media powerhouse encompassing a broad range of businesses.
Today we dive into that process looking at why innovation is so important, how Tom is driving innovation at Yolted and we’ll give our tips on how you can drive innovation in your own business.
Why is it important to stand out and be innovative through your branding today?
‘Innovate or die’ is a phrase often used to describe the approach brands must take to stay ahead in an ultra-competitive market characterised by rapidly changing consumer demand
Innovation is not an option, it’s imperative.
One of the goals when launching Yolted was to stand out from competition. Listen in to hear Tom discuss if they achieved this goal.
Tom also tackles the following:
We have run the Brand DNA workshop with almost 100 brands and we’ve created a VERY special free resources for you with this podcast- Our “DONE FOR YOU” Brand DNA Workshop template, ready to run on your brand.
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