SEO for CEOs

Make Things, Make Sense Podcast
Episode 14
Play in Spotify App

Introduction

Everyone is talking about SEO, it seems very complex and in reality it doesn’t need to be complex but every business owner needs to know about the importance of SEO and the basics of it.

In this episode Josh and Alex help C-levelsΒ understand the basics of SEO so that they can hold their own in a conversation and manage their marketing well.

What is SEO?

The process of affecting the visibility of a website or a web page in a search engine’s unpaid results.

Getting started with your SEO

Over 90% of online experiences start with a search highlighting how important it is that you are visible on Google. How do you become visible?

Search engines work as follows:

  1. TheyΒ crawlΒ 
  2. Then theyΒ indexΒ 
  3. Finally, they rank content

So the first step is to get dicovered by being findable. You can achieve that by being relevant through the creation of high-quality content on the topics you want to rank for.

What to do next?

  • keyword analysis // difficulty & vulnerability
  • build Authority on your domain with high-quality backlinks
  • You must balance relevance and authority
  • reap the rewards for β€œfree” for years to come (misconception: not free)

Don’t try to trick Google!

It’s getting harder and harder to trick Google. Your focus should be on:

  • On-Page SEO= content, no duplicate content, crawl, keywords, SSL
  • Off-Page SEO= trust, authority, social media, backlinks

What should you do to leverage your content to capitalise on its on SEO potential?

  • Structure: optimised URL slug, powerful H1 and supporting H2s
  • Images with keyword Alt Text (Google image search)
  • Generate Backlinks from high site authority websites
  • Social media opengraphs for optimised sharing and rich snippets to highlight key information and improve search results
  • Strategy: pillar page & topic clusters with internal linking to pillar
  • mobile responsive website with fast load time
  • Think about YOUR CUSTOMERS, not your ranking – solve their burning problems
  • 80/20 rule

Main idea: you need to focus on making your content awesome and well-structured so search engines can easily crawl it and be more likely to rank it and show it to their customers.

Some SEO tools for better understanding

  • Google Serach Console: site health + performance
  • AHREFS / SEM Rush: benchmarking, keyword research & strategy
  • Google Keyword Planner: find high intent keywords & long-tail keywords

Conclusion

Today’s episode made sure you understand what SEO is, why is it important and how you can get started with your SEO strategy. To help you on this journey we prepared the following resource “On page SEO Optimisation Checklist” so that you can ensure you start off the right way.

Free Resource

On page SEO Optimisation Checklist

Other episodes

Growth-Gurus-Podcast-Cover-1024x1024

E037: Master Your Time: Unlock Productivity with Calendar Power

Growth-Gurus-Podcast-Cover-1024x1024

E036: Boosting Productivity and Happiness: Unpacking the 4-Day Work Week in Our Business

Growth-Gurus-Podcast-Cover-1024x1024

E035: Redefining Work-Life Wellness: The Impact of Implementing These 8 Pillars

Growth-Gurus-Podcast-Cover-1024x1024

E034: Turning Vision into Execution: Lessons from a Digital COO with Alex Mizzi

Growth-Gurus-Podcast-Cover-1024x1024

E033: Finding Success on Your Own Terms: Making Sense of Life’s Journey with Martin Henley

Growth-Gurus-Podcast-Cover-1024x1024

E032: Startup to Success: Lessons on How to Successfully Build Businesses Overseas with CEO Tobias Briffa

Growth-Gurus-Podcast-Cover-1024x1024

E031: Beyond Profit: How Uniting Businesses and NGOs will lead to a better World

Growth-Gurus-Podcast-Cover-1024x1024

E030: The Future of Learning: Exploring AI’s Impact on Education with Declan Smith

Growth-Gurus-Podcast-Cover-1024x1024

E029: What I Learnt Remote Working in Southeast Asia for 3 Months

Growth-Gurus-Podcast-Cover-1024x1024

E028: Unlocking Your True Potential: How to Tap Into Your Inner Strength and Empower Yourself with Liana Cremona

Growth-Gurus-Podcast-Cover-1024x1024

E027: Making sense of this podcast 1 year later

Growth-Gurus-Podcast-Cover-1024x1024

E026: Never Give Up: A Lesson in Resilience with World Record Holder Neil Agius

Growth-Gurus-Podcast-Cover-1024x1024

E025: Top Tips on How Your Company Can Save the World- an Interview with ESG Specialist Dr. Roberta Lepre

Growth-Gurus-Podcast-Cover-1024x1024

E024: Building an Industry Pioneering Business from Nothing- a Success Story with John Winfield

Growth-Gurus-Podcast-Cover-1024x1024

E023: Perseverance, Motivators, and Personality Types of Today’s Leaders with Nathan Farrugia

Growth-Gurus-Podcast-Cover-1024x1024

E022: Growing through tough times

Growth-Gurus-Podcast-Cover-1024x1024

E021: What I learnt working with 50 CEOs from 7 countries for 3 days

Growth-Gurus-Podcast-Cover-1024x1024

E020: Top 10 Tips on How to Smash it at a Conference

Growth-Gurus-Podcast-Cover-1024x1024

E19: How to avoid burnout with a change in leadership style

Growth-Gurus-Podcast-Cover-1024x1024

E18: What the tech?! AI Images: Discovering Dall-E with Benjamin

Growth-Gurus-Podcast-Cover-1024x1024

E17: Making sense of Data and Google Analytics 4 with Steph

Growth-Gurus-Podcast-Cover-1024x1024

E16: 8 Proven Techniques to Generate More Business

Growth-Gurus-Podcast-Cover-1024x1024

E15: How to improve your focus and productivity

Growth-Gurus-Podcast-Cover-1024x1024

E14: SEO for CEOs

Growth-Gurus-Podcast-Cover-1024x1024

E13: Is content still King?

Growth-Gurus-Podcast-Cover-1024x1024

E12: How to start your day off the right way

Growth-Gurus-Podcast-Cover-1024x1024

E11: Why you should love your brand

Growth-Gurus-Podcast-Cover-1024x1024

E10: Standing out in a crowded market with guest CEO Tom Jones from Yolted

Growth-Gurus-Podcast-Cover-1024x1024

E09: You need a Marketing Strategy – Here’s why

Growth-Gurus-Podcast-Cover-1024x1024

E08: 8 Tips to Running a Successful Workshop

Growth-Gurus-Podcast-Cover-1024x1024

E07: The power of branding, done right

Growth-Gurus-Podcast-Cover-1024x1024

E06: Making Sense of target audiences: Why should anybody care?

Growth-Gurus-Podcast-Cover-1024x1024

E05: Making Sense of Internships

Growth-Gurus-Podcast-Cover-1024x1024

E04: The importance of core values for hiring the right people

Growth-Gurus-Podcast-Cover-1024x1024

E03: Making sense of office vs remote working