Make Things, Make Sense Podcast
Play in Spotify App
Everyone is talking about SEO, it seems very complex and in reality it doesn’t need to be complex but every business owner needs to know about the importance of SEO and the basics of it.
In this episode Josh and Alex help C-levels understand the basics of SEO so that they can hold their own in a conversation and manage their marketing well.
The process of affecting the visibility of a website or a web page in a search engine’s unpaid results.
Over 90% of online experiences start with a search highlighting how important it is that you are visible on Google. How do you become visible?
Search engines work as follows:
So the first step is to get dicovered by being findable. You can achieve that by being relevant through the creation of high-quality content on the topics you want to rank for.
What to do next?
It’s getting harder and harder to trick Google. Your focus should be on:
Main idea: you need to focus on making your content awesome and well-structured so search engines can easily crawl it and be more likely to rank it and show it to their customers.
Today’s episode made sure you understand what SEO is, why is it important and how you can get started with your SEO strategy. To help you on this journey we prepared the following resource “On page SEO Optimisation Checklist” so that you can ensure you start off the right way.
© 2022 Growth Gurus Digital Marketing Agency. Policies
built by gurus