Make Things, Make Sense Podcast Season 1 Episode 6 Play in Spotify App
It’s a hyper competitive world out there and people are inundated with marketing everywhere they look. Why should they care about what you’ve got to say?
Over 50% of people believe that companies share too much irrelevant content, meaning that companies aren’t targeting their ideal audience.
Today we’ll discuss the importance of identifying your target audience to ensure that you’re promoting your brand to people who will emotionally connect with it.
Remember: If you try to appeal to everyone, you’ll appeal to no one. Your message should be tailored to your audience!
Who are you looking to attract with your product or service? Marketing is about human to human relationships.
Your target audience is the group of people that are your potential customers. The people who connect with your brand. The people whose needs you can help solve. A target audience is how you make sure your words are reaching the right customers.
People buy people, we hope you’re buying us right now 😉
Defining your target audience and creating user profiles is the only effective way for a brand to survive in the current marketplace.
It’s not about how big and powerful you are but how efficiently and effectively you can solve your customers’ problems.
Having a defined target audience:
Define your customer personas in as much detail as you can:
Create a persona for each of your client types. Head to www.growthgurus.com/resources where you can find the Audience Persona Builder.
Shortcut: Look for audience demographics that are most likely to become repeat customers. Ask yourself how you can support your target audience in the long-term to transform them into brand ambassadors.
You don’t speak to someone you just met the same way you would to your best friend.
Use Pixels to Adapt your message based on their relationship with your brand
Your brand is responsible for building a connection with your audience and making people care. Appealing to everyone means appealing to no one. Define your target audience using the Audience Persona Builder and focus on building meaningful relationships with them.
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