Make Things, Make Sense Podcast
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5 million articles are published every day and all marketing leaders are pressured to produce good content that captivates their audience and stands out among the amount of content being published everyday.
In this episode, Josh and Alex will help you understand the importance of content and share tips on how to create content that stands out in your market.
In 1996 Bill Gates famously quoted that “content is king”. Is that still the case?
For content to be king the following must be remembered:
According to a study, web traffic is among the top two most-common measurements of success for content marketing strategies. Therefore, content is created in hopes to deliver as much traffic to your website as possible.
Hubspot says that 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget.
Make sure your content is created for and targets the desired audience by using the free resource Audience Persona Builder! This resource will help you to build your target audience the right way.
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