8 Proven Techniques to Generate More Business
Make Things, Make Sense Podcast
Episode 16
Play in Spotify App
Introduction
Inflation is increasing, uncertainty is rising, businesses are failing: it’s all doom and gloom for some, for others it’s time to capitalize on opportunities. There are hundreds of opportunities we can all seize everyday.
Generating business is a constant need for any company. There are many different tactics and approaches that can be used to generate business. In this episode, Josh and Alex share a few ideas they have in hope to inspire you.
Listen in to hear our top 8 proven techniques to generate more business!
1. Quick Win to Capture Data
Use analytics to find most popular pages, put capture forms on those pages. Add them to segmented CRM.
2. Video Content
If you’re not using it, start now: record and publish get it out there. Don’t be a perfectionist.
- 85% of all internet traffic is video
- Videos now aren’t something that makes you stand out; they are something you absolutely need to make to get noticed
- Video marketing has taken over the internet marketing landscape
- Consumers are now spending more time watching videos online than on any other form of media.
- Show personality, attach a face to the video, be real
- Use for remarketing
3. Target existing audience
Download your contacts from LinkedIn or other existing database to target your existing audience with products you have that would be suited to them.
- Exported LinkedIn contacts make it possible to improve your market targeting with enhanced segmentation and separation
- This is especially useful for companies with niche products or those that supply B2B services — given the professional focus of the LinkedIn platform, the quality of connections often outpaces that of other social networks, making these contacts a valuable resource in expanding market efforts
- Make sure you do everything according to GDPR of course, and make the most of your valuable social media connections
4. Use Google Ads
Google Ads can be used to capture users with intent or looking for your brand.
- Be where your audience is looking
- If you haven’t invested in search ads – do it now, pay us, pay a freelancer, pay your cousin, but get yourself out there
- Some facts:
- As of 2021, there were 4.66 billion active internet users, 2.14 billion of whom made purchases online, which is up from 1.92 billion digital buyers in 2019. It’s clear that there’s massive potential for advertising online – and it’s only continuing to grow
- Currently, Google have over 86% of the search market share. Naturally, they’re the #1 choice for most companies’ SEO and PPC marketing efforts. They have the most extensive user base and the most significant potential to help you reach your target audience
5. Lookalike audiences on social media
Use social media ads with lookalike audiences based on your real customers or behaviours on your website.
- a custom audience containing people more likely to be interested in your business. These audiences allow you to create a database of similar users based on yours
- clever way of attraching more of the right people to your brand
- target them with social media ads
6. Remarketing
Remarket based on the stage of the customer journey (add to cart but not check out) pixels and custom audience ads.
7. eMail Marketing
Especially if you are in B2C, be sure to have email sequences setup to upsell to your existing audiences, cross sell products, advise them on market trends, educate them on what’s coming this summer, use email automation to keep you at top of mind, once you’ve got it set up, its essentially free remarketing as you can reuse all the content you’ve already created for your other marketing campaigns.
For B2B use it as an opportunity to increase Sales engagement which is defined as the interactions between sales reps and their prospects and/or customers. The more often you can engage your target audience (without annoying them, of course) the better chance you have at closing deals.
Email sequence software makes consistent engagement easy. You don’t have to remember to send people messages. Your sales email tool will do it for you. Depending on the software you buy, you may even be able to automate text messages, too, which will add another dimension to your engagement efforts.
For SMBs we suggest Klavyio for B2C and Active Campaign for B2B.
8. Improve your content
Dramatically Improve your content and ad copy, copywriting – hire an awesome wordsmith of a content writer!
“Quality is more important than quantity. One home run is much better than two doubles.” – Steve Jobs.
Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands.
According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets.
BONUS: Recurring products
Think of a recurring product you can sell to your existing customers like Care Plans, Maintenance, Monthly Reports etc.
