Make Things, Make Sense Podcast
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Inflation is increasing, uncertainty is rising, businesses are failing: it’s all doom and gloom for some, for others it’s time to capitalize on opportunities. There are hundreds of opportunities we can all seize everyday.
Generating business is a constant need for any company. There are many different tactics and approaches that can be used to generate business. In this episode, Josh and Alex share a few ideas they have in hope to inspire you.
Listen in to hear our top 8 proven techniques to generate more business!
Use analytics to find most popular pages, put capture forms on those pages. Add them to segmented CRM.
If you’re not using it, start now: record and publish get it out there. Don’t be a perfectionist.
Download your contacts from LinkedIn or other existing database to target your existing audience with products you have that would be suited to them.
Google Ads can be used to capture users with intent or looking for your brand.
Use social media ads with lookalike audiences based on your real customers or behaviours on your website.
Remarket based on the stage of the customer journey (add to cart but not check out) pixels and custom audience ads.
Especially if you are in B2C, be sure to have email sequences setup to upsell to your existing audiences, cross sell products, advise them on market trends, educate them on what’s coming this summer, use email automation to keep you at top of mind, once you’ve got it set up, its essentially free remarketing as you can reuse all the content you’ve already created for your other marketing campaigns.
For B2B use it as an opportunity to increase Sales engagement which is defined as the interactions between sales reps and their prospects and/or customers. The more often you can engage your target audience (without annoying them, of course) the better chance you have at closing deals.
Email sequence software makes consistent engagement easy. You don’t have to remember to send people messages. Your sales email tool will do it for you. Depending on the software you buy, you may even be able to automate text messages, too, which will add another dimension to your engagement efforts.
For SMBs we suggest Klavyio for B2C and Active Campaign for B2B.
Dramatically Improve your content and ad copy, copywriting – hire an awesome wordsmith of a content writer!
“Quality is more important than quantity. One home run is much better than two doubles.” – Steve Jobs.
Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands.
According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets.
Think of a recurring product you can sell to your existing customers like Care Plans, Maintenance, Monthly Reports etc.
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