Full Course Programme
You're not alone.
We're here to help.
How?
You're not alone.
We're here to help.
How?
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Digital Marketing
Academy
Discover how digital marketing can inspire and empower your team, and help leverage better results for your your business.
We have trained marketing teams and management from +40 businesses and delivered digital strategies to +200 companies.
We are Growth Gurus, a team of digital marketing specialists you can depend on. As sector specialists, we understand the challenges and complexities you are facing right now. But that’s not to say that we accept it! Here’s how we can help your business:
What should you expect?
1
Hyper-relevant programmes created specifically to excel your marketing performance.
Tailored Programmes
2
Expansive knowledge and expertise on top performing strategies that are working today.
2
1
Hyper-relevant programmes created specifically to excel your marketing performance.
Industry Experience
Tailored Programmes
3
Breakout sessions and activities to get hands-on and apply learning into practice for your business.
Individual Application
4
Unlock a powerful digital toolkit that is being used by marketing professionals worldwide.
Digital Skill Set
2
Expansive knowledge and expertise on top performing strategies that are working today.
2
2
Expansive knowledge and expertise on top performing strategies that are working today.
Industry Experience
2
Expansive knowledge and expertise on top performing strategies that are working today.
2
3
Breakout sessions and activities to get hands-on and apply learning into practice for your business.
Individual Application
2
Expansive knowledge and expertise on top performing strategies that are working today.
2
4
Unlock a powerful digital toolkit that is being used by marketing professionals worldwide.
Digital Skill Set
Our Approach
Digital Marketing Acadamy
Channels We Use
You're not alone.
We're here to help.
How?
You're not alone.
We're here to help.
How?
TALK TO US
We're ready to help you grow!
Our digital marketing experts are eager to give you the tools you need to run your very own successful online campaign.
We will never share your personal info
Fill out the form and prepare for lift-off! We will contact you at our earliest convenience.
We anticipate great things ahead...
We will never share your personal info
Our Courses
Our Courses
Digital Marketing
Fundamentals
This course is built for people who would like to enhance their digital marketing knowledge base in this area. The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
Training Modules
Define your Digital Marketing Strategy
Target Audiences Specific to your Business
Basics of Social Media Advertising
Facebook & Instagram Platform Tactics
Paid Social Media Campaigns
Campaign Objectives
Audiences
Ad Formats and Placements
Retargeting Pixel
Analytics and Campaign Metrics
Conversion Optimisation
Digital Marketing Practices Head-to-Head
SEO
PPC
Paid Social
Content Marketing
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
Digital Marketing
Fundamentals
This course is built for people who would like to enhance their digital marketing knowledge base in this area. The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
Digital Marketing
Workshop
This course is built for people who would like to enhance their digital marketing knowledge base in this area. The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 6 hours in 2 sessions (with 5 breakout activities)
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
Training Modules
Define your Digital Marketing Strategy
Creating Target Audience Personas
Social Media Advertising Workshop
Facebook & Instagram Platform Tactics
Execute A Paid Social Media Campaign
Set Campaign Objectives
Build Audiences
Select Ad Placements
Launch Campaign
Retargeting Pixel
Analytics and Campaign Metrics
Conversion Optimisation
Digital Marketing Practices Head-to-Head
SEO
PPC
Paid Social
Content Marketing
Paid Social Media
Campaigns
This course is built for people who are responsible for the planning of social media campaigns and would like to enhance their digital marketing knowledge base in this area. This training is both technical and practical, and will involve participants applying new practices into their paid efforts.
Upon completion of this training, your team will have a stronger understanding for Paid Social with a focus on Facebook and Instagram for your business.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Social Media Executives, Marketing Managers
Topics included:
- Paid Social
- Content
Introduction to Business Manager
Setting up and selecting your pixel strategy
Creating audiences for your campaign
Overview of Ads Manager and set up of a well-structured campaign
Understanding Facebook Analytics
The importance of using Catalogue Manager
Creating your Advertising Funnel
Understanding Remarketing
How to optimise your campaigns
Training Modules
Google Search
& Display (PPC)
This course is built for people who would like to enhance their digital marketing knowledge base in this area.
The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Pay-per-click (PPC)
Understand the remarketing process
Conversion tracking system and keep record of PPC
Analytics
Plan campaign objectives
Develop a PPC strategy
Set up and run a Google AdWords search, display, and remarketing campaign
Analyse PPC metrics and identify key potential areas of improvement
Set up a Google Ads display advertising campaign from ground up
Detailed audience targeting
Create compelling banner ads
Drive clicks and conversions
Remarketing audience lists to re-engage
Conversion tracking for measuring performance
Training Modules
Digital Marketing
Academy
With more devices, personas and customer touchpoints than ever, creating a coherent and profitable strategy can be challenging.
We specialize in creating cost-efficient online paid advertising solutions. We get you more qualified leads and amplify conversions for your business.
Full Course
Programme
SEO & Content
Marketing
This course is built for people who would like to enhance their digital marketing knowledge in how to climb search rankings repeatedly. This training is both technical and content driven SEO and will result in all participants having a practical hands-on approach towards modern SEO.
Upon completion of this training, your team will have a stronger understanding for Search Engine Optimisation for your business.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Paid Social
- Content
Training Modules
Introduction to search engines
On Site Optimization
What is on site optimization?
Website Architecture
E-Commerce Product SEO
On site factors
Meta tags
Image alt text
Internal linking
Off-Page Optimisation
Content Marketing
SEO Copywriting
Content Strategy
Link Building
Blogger Outreach
Website Management
(Wordpress)
If you feel that your website does not reflect your brand adequately, it's time to step it up a notch. We're here to help teach you to manage your website the way you wish you could. We’ve helped many people who shared your same pain, and guess what? Now's the best time for you to optimize your site!
Upon completion of this training, you will be able to take matters into your
own hands and manage your website effectively.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Administrators, Website Owners, Digital Marketers
Topics included:
- Web
- Content
- SEO
Introduction to Website Technology
Website Strategy
Wireframing
Setting up the WordPress CMS
Selecting the right theme
Theme Customisation
Page Builders and Structural Layouts
Creating Pages, Posts and Content Blocks
Navigation Menus
Internal Linking
SEO Basics
Publishing Website Content
Training Modules
Our goal is to be your go-to consultants, knowing we have your best interests at heart, backed by our knowledge and team who are your disposal at all times.
Your consultant will have access to our full team of Gurus and our digital toolkit to help fast track you in reaching your goals.
We really know how to listen.
We put ourselves in your shoes.
We help you focus on the absolute musts for your business growth.
We reflect on every session to evaluate how we can be better, to better service you.
We form part of a larger network.
Access to tools to generate deep insights and data for
critical decision making.
We have worked with over 200 companies.
On-Demand
Consultancy
Digital Marketing
Fundamentals
This course is built for people who would like to enhance their digital marketing knowledge base in this area.
The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
Digital Marketing
Workshop
This course is built for people who would like to enhance their digital marketing knowledge base in this area. The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 6 hours in 2 sessions (with 5 breakout activities)
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
Training Modules
Define your Digital Marketing Strategy
Creating Target Audience Personas
Social Media Advertising Workshop
Facebook & Instagram Platform Tactics
Execute A Paid Social Media Campaign
Set Campaign Objectives
Build Audiences
Select Ad Placements
Launch Campaign
Retargeting Pixel
Analytics and Campaign Metrics
Conversion Optimisation
Digital Marketing Practices Head-to-Head
SEO
PPC
Paid Social
Content Marketing
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
SEO & Content
Marketing
This course is built for people who would like to enhance their digital marketing knowledge in how to climb search rankings repeatedly. This training is both technical and content driven SEO and will result in all participants having a practical hands-on approach towards modern SEO.
Upon completion of this training, your team will have a stronger understanding for Search Engine Optimisation for your business.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Paid Social
- Content
Training Modules
Introduction to search engines
On Site Optimization
What is on site optimization?
Website Architecture
E-Commerce Product SEO
On site factors
Meta tags
Image alt text
Internal linking
Off-Page Optimisation
Content Marketing
SEO Copywriting
Content Strategy
Link Building
Blogger Outreach
- Paid Social
- Content
- Search Engine Optimisation (SEO)
- Pay-per-click (PPC)
- Web
Paid Social Media
Campaigns
This course is built for people who are responsible for the planning of social media campaigns and would like to enhance their digital marketing knowledge base in this area. This training is both technical and practical, and will involve participants applying new practices into their paid efforts.
Upon completion of this training, your team will have a stronger understanding for Paid Social with a focus on Facebook and Instagram for your business.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Social Media Executives, Marketing Managers
Topics included:
- Paid Social
- Content
Introduction to Business Manager
Setting up and selecting your pixel strategy
Creating audiences for your campaign
Overview of Ads Manager and set up of a well-structured campaign
Understanding Facebook Analytics
The importance of using Catalogue Manager
Creating your Advertising Funnel
Understanding Remarketing
How to optimise your campaigns
Training Modules
- Paid Social
- Content
Website Management
(Wordpress)
If you feel that your website does not reflect your brand adequately, it's time to step it up a notch. We're here to help teach you to manage your website the way you wish you could. We’ve helped many people who shared your same pain, and guess what? Now's the best time for you to optimize your site!
Upon completion of this training, you will be able to take matters into your
own hands and manage your website effectively.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Administrators, Website Owners, Digital Marketers
Topics included:
- Web
- Content
- SEO
Introduction to Website Technology
Website Strategy
Wireframing
Setting up the WordPress CMS
Selecting the right theme
Theme Customisation
Page Builders and Structural Layouts
Creating Pages, Posts and Content Blocks
Navigation Menus
Internal Linking
SEO Basics
Publishing Website Content
Training Modules
Google Search
& Display (PPC)
This course is built for people who would like to enhance their digital marketing knowledge base in this area.
The results of this programme will be truly beneficial for your team's motivation levels and marketing performance of your organisation.
Upon completion of this training, you will have a strong understanding of how digital marketing works holistically.
Duration: 3 hours in 1 session
Delivery: Remote or in Office
Industries: All
Audience: Marketing Teams, Enthusiasts, C-Levels, Directors
Topics included:
- Pay-per-click (PPC)
Understand the remarketing process
Conversion tracking system and keep record of PPC
Analytics
Plan campaign objectives
Develop a PPC strategy
Set up and run a Google AdWords search, display, and remarketing campaign
Analyse PPC metrics and identify key potential areas of improvement
Set up a Google Ads display advertising campaign from ground up
Detailed audience targeting
Create compelling banner ads
Drive clicks and conversions
Remarketing audience lists to re-engage
Conversion tracking for measuring performance
Training Modules
- PPC
Our goal is to be your go-to consultants, knowing we have your best interests at heart, backed by our knowledge and team who are your disposal at all times.
Your consultant will have access to our full team of Gurus and our digital toolkit to help fast track you in reaching your goals.
We really know how to listen.
We put ourselves in your shoes.
We help you focus on the absolute musts for your business growth.
We reflect on every session to evaluate how we can be better, to better service you.
We form part of a larger network.
Access to tools to generate deep insights and data for critical decision making.
We have worked with over 200 companies.
On-Demand
Consultancy