Video is one of the most rapidly advancing tools in marketing today. When was the last time you went online and didn’t watch at least one video? Our social media news feeds are filled with new and refreshing video content, which helps ponders the question, is video actually the future of content marketing? Or is it perhaps just a trend?
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What is video marketing?
Let’s start with the very basics. Video marketing simply put, is the incorporation of a video in your digital marketing efforts. The real reason many marketers haven’t incorporated video in their marketing campaigns is due to the perceived cost and effort. Writing a blog or producing an article filled with great content is surely easier, less risky and more inexpensive than producing a video right?
That is certainly true, but business is all about risks. Having great blog posts can separate you from your competitors. Having a video however, will make you stand out!
Is video really that influential? The following should help paint a clearer picture.
Video is loved by customers
Did you know that in 2015, online videos accounted for 55% of all mobile traffic? Even more impressive is that the figure is expected to rise to 75% by 2020. What is it about video that makes it so loved?
Ask yourself what would you rather, read a 1,500 word article or watch a 1.5 minute video. Whilst video definitely should not replace the importance placed on reading, the majority of everyday users would choose a video over a blog. This is due to the ease of sharing a vast amount of information in such a quick, professional and friendly manner.
It is safe to say we love everything about videos. We even love making them. Check out one of our videos created below.
Search engines love video even more
Search engines are constantly on the lookout for encouraging signs that your content is of high quality and engaging, to determine your search engine rank. Nothing quite boosts engagement like video content!
Having a video on your website makes you 53x more likely to appear on the first page of Google. That figure is constantly changing, however the core message has remained the same: video does help increase your search ability rankings.
Emails stand out with video
Now we know embedding videos in email is nothing new, but there are still a majority who ignore the partnership and aren’t aware of its benefits. For starters embedding your video in your email marketing campaign can help boost your open rates by 20%.
The main reason however, why we wanted to highlight email marketing and video, was because of its video tracking features. Video tracking gives you the opportunity to actually see who opened the video, who finished your video, who stopped it and where. Such metrics gives you a greater insight into your audience’s characteristics to help you prepare for your next email marketing campaign.
Online videos build trust and credibility
A video is infectious and can instantly build trust and humanize your brand. Videos are authentic. They are genuine. Which is exactly why videos build a vital emotional connection between your brand and your audience.
In a study conducted by the e-tailing group, 57% of consumers said that having watched a company’s video they felt more confident to purchase from them online. To further reinforce just how influential video is, the average time users spend on a text based website is 57 seconds compared to 6 minutes spent on a website that contains at least one video.
Video marketing is redefining content. Simply not having a video can seriously affect how you fare against your competitors. We know video marketing can be a major key to success in your marketing campaigns, and it’s time you know it too.
Video marketing is not just the future. It’s the present too. Get in touch with us today and let’s get started on your video marketing campaign.
