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Digital Strategy

The top 5 benefits of social media marketing

By November 28, 2016April 17th, 2020No Comments

If you have not yet implemented a social media marketing strategy, you’re missing out on a sensational business opportunity. About 96% of marketers are currently pursuing digital marketing initiatives. The potential to grow your business through these social media networks is endless. Whilst many businesses and brands may actually implement a social media marketing strategy, there are still a great amount who aren’t yet familiar with the benefits social media marketing actually has on their business. Here are just some of the ways social media marketing can improve your business.

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Social media increases brand recognition

Implementing a social media strategy will significantly increase the engagement with your audience along with your business visibility. By investing a few hours a week updating and posting on your social channels over 91% of marketers claimed that it had increased their brand exposure.

There’s no question that having a presence on social media benefits your brand. More often than not however, companies try to do too much online and would typically set up various channels which they fail to maintain and ultimately lack the quality a social media profile should show.

Quick tip: Quality over quantity. If you’re struggling to keep up with all your social media pages then it may be a good idea to cut a few out. Start with one, champion it and then add another. To make your life easier, why not use a social media management tool instead?

Once your social media profiles are up and running, it’s now time to build a following. Invite employees, friends, business partners and others to like your page. Each share, tweet and like will increase brand awareness. After all, let’s face it, the whole point behind social media marketing is to enhance your brand’s visibility; and this pretty much does the job.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Social media Improves brand loyalty

Here’s an interesting case study by none other than Science Direct, a leading journal operating in the health and medical industry. Their various research and studies show that social media campaigns tend to create the strongest brand loyalty. So hey, why not give it a shot? Social networks are not only a place to promote your products and campaigns; however, they also provide a two way channel for your brand and audience to communicate. Without communication there is no relationship. Just goes to show how important social media actually is in terms of telling your brand’s story.

Considering that customer service and brand loyalty go hand in hand, it is of significant importance to engage with your audience. In the world of marketing, engagement is everything. Put your customers first, listen to what they have to say and provide valid solutions to any of their queries. Once you master these necessities you are bound to build meaningful relationships that will last a lifetime . Ever heard the saying ‘treat others the way you want to be treated yourself ?’. Boy oh boy, they sure as hell were right!

Social media marketing records higher conversion rates

Think about it this way, we live in an era where literally everybody is on social media. So why not take advantage of this? Social media allows you to convert your brand from being a bland corporation, into a more humanising group which people can actually relate to. It’s a given fact; people prefer to do business with other people, rather than with organisations. Digital interaction is key in today’s world, so you better make the most of it! Every post and status you share is an opportunity for users to convert into customers. So there you have it; portray a positive brand image, listen to your consumers and release relevant content which your audience want to be associated with. This in return will boost social sharing, drive more traffic and most importantly; increase conversions!

Social media increases inbound traffic

Traffic, traffic, traffic…. That 2 syllable word which plays such a vital role in digital marketing. Your website will surely remain a lonely place without traffic, so you better start thinking of ways how to get people onto your website. One extremely helpful way, is through social media marketing. Yep, we’ve said it! Make sure to include it in your next digital marketing strategy to ultimately smash your traffic goals. Use the power of social media to spread your message across all borders. Relevant content is the key – get it out there! Let your audience know what you’re dealing with and what you can provide for them. Give them reasons to actually need your website and keep them wanting to come back for more. That’s where the beauty of social media enters the equation. The perfect platform and source of communication that can result in enormous amounts of traffic which in return could prove to be vital for achieving your long term business goals!

Using social media for business boosts your brand’s SEO.

There is no doubt about it, social media marketing and SEO are tightly intertwined. Two indispensable marketing necessities which are essential for every modern successful business. Both are there to help you build inbound marketing strategies, that attract visitors organically. The whole point behind this is to get your website ranking on search engines; increase your visibility, drive more traffic and enhance conversions. When it comes to SEO and social media, marketers should take into account the various ways people find content on the web. The enhanced traffic on these social networks drives increased inbound clicks, leaving a huge impact on the brands prominence in search rankings. Being active on social media will lead search engines to better understand that your brand is legitimate and credible. In Google’s eyes the more diverse external links you have, the more authority your brand will gain, so you better take note!

Over the past few years social media has undoubtedly left its mark in the marketing world, and it surely isn’t leaving anytime soon. Use this powerful technique to tell your story, build relationships and above all; generate those much wanted conversions! Want to take your social media marketing game to the next level? Reach out to us, we can help build an effective digital marketing strategy that will drive true business growth.

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