Digital Strategy

What to post on Instagram. 5 types of content that work!

By January 13, 2017April 17th, 2020No Comments
Growth Gurus Digital Marketing What to Post on Instagram 5 Types of Content That Work Opt

No matter what industry you operate in, whether it’s catering, travel, tech, digital marketing or whatever it is that you do, you’ve got to get your brand on Instagram! Being the kings of photo-sharing, with millions of daily active users and a mountain of engagement, Instagram is the perfect social media platform for connecting with your audience, and that’s a fact. If you’re not already using Instagram marketing, create your social media account today and interact with your audience like never before using these 5 types of awesome content.

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1. Behind-the-scenes

Take your audience to places they’ve never seen, show them how you get things done, take them behind-the-scenes! This kind of Instagram post is all about giving your brand some true character. Your consumers don’t only want to be bombarded with all sorts of deals and sales promotions, far from it.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

They’d like to see a different, more personal side to your brand which, essentially, they can relate to. Whether it’s footage of your hard working employees enjoying a relaxed day at the spa or buried in piles of work, these shots give your brand an identity, making your consumers feel more connected.

2. User Generated Content

Here’s a toast to the Instagram repost! Boy oh boy, words cannot describe how treasured your followers feel when your brand does this. All the top dogs have embarked on this remarkable digital marketing trend, and so should you. The trick is to set realistic consumer expectations, and not just meet them, but exceed them, in exciting and unexpected ways.

Posting user generated content is one fantastic social media marketing technique for doing this. You don’t always have to be the one behind the camera. Let your consumers take pictures for you! All you need to do is invite them to tag your account in their post using a brand specific hashtag, then post that same image yourself. Instagram marketing has never been so easy!

3. Photos of People Your Consumers Admire

Dive into the mind of your audience, see what gets them going and who their role models are. Which famous people do they follow on social media? Who are they constantly posting about? Do your research, find out the answers to these valuable questions and post relevant images which your Instagram followers will appreciate.

Take a look at Nike, for example. This world renowned sports brand posts regular images of various athletes, which results in a ton of interaction and engagement. Instagram marketing is all about perfecting your engagement game, and using influencers is the ultimate method for ticking this off your social media marketing checklist.

4. Competitions and Giveaways

Who doesn’t love free stuff? I certainly do, and probably so do your Instagram followers! Infact giveaways are one of the best ways to engage and expand your reach on this unique social media platform.

It’s not just about having a great product or service, but also about the relationships you build. Competitions are an incredible form of Instagram marketing for achieving such valuable social media goals.It’s all about that sweet prize surprise!

5. Motivational and inspiring posts

Instagram marketing is a game of diversity. Don’t just use Instagram to post the same old style of images. Mix it up and get it right! Motivational and inspiring posts have been insanely popular on social media over the past couple of years. The amount of shares that these posts generate are out of this world. Everybody absolutely loves them.

Think about it. What better way to brighten up the day than with an inspiring quote? Social media marketing is all about oozing those positive vibes and putting a smile on your followers faces. Here’s how fashion guru’s Glamour Boutique hit the nail on the head with this feel good message.

With Instagram becoming more and more popular, there is no better way to enhance your social media marketing game. Should you need an effective social media strategy for your brand, feel free to get in touch. Whatever your current position is, we would love to develop and execute a social media strategy for your brand to drive true results and business growth.

Find out how we can help your brand to reach new heights! Get in touch