How the latest digital trends have affected this digital marketing agency in Malta
New year, new trends. Following an extensively busy festive season, we were hoping for a slightly less hectic January, however that wasn’t the case at all. Every new year has it’s fair share of fresh ventures and resolutions which definitely kept our digital marketing agency on it’s toes this month.
In this blog we will be highlighting all the latest industry trends which have significantly affected our digital marketing agency in Malta and around the world during January.
The fascinating world of social media is full of surprises. Have you heard about Facebook’s new retargeted marketing feature? Well, now you have. Their latest social media update allows business profiles to retarget anyone who has viewed a product on any app or site that let’s Facebook track it’s audience. This form of retargeted marketing has broadened their Ad structure beyond basic Facebook retargeting which has certainly made life easier for our digital marketing agency in Malta.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Whats a new year without new resolutions? Nah, We’re not talking about those kind of resolutions, we’re talking about link resolutions. Ask questions, take your time researching effective content and build genuine relationships. These are just a few of the link resolutions which served our digital marketing agency this month. Which link resolutions will you be adopting this year?
Merging SEO with your content is the initial step towards achieving content marketing success. However, to really write smart copy, you should identify terms related to what you’re targeting and how Google associates such terms. Once doing so, incorporate them into your content.
From Google Adwords Keyword Planner to Pinterest and Brightedge, this digital marketing agency in Malta has certainly benefited from such tools, and you should too!
2016 has been praised as the year of video and it seems though 2017 is yielding the same fate.
We live in a time where one awesome video can lead to an enormous social media following. Being such a powerful online sensation, engaging millions of users from across the globe, it would be an utter crime for digital marketers not to make the most out of such a booming digital marketing mechanism. With this in mind, social media marketing is perfect for sending out a clear message, and what better way than through engaging video marketing content?
All business is built on relationships and trust. Plain and simple. If you’re not building strong relationships with your clients then you’re pretty much playing the devil’s advocate. Forging relationships seems simple on the surface, but it requires a lot of time, effort and tact.
You’ve got to:
- Treat others the way you’d want to be treated
- Be honest
- Be cognizant of body language
- Keep things lighthearted
- Remember that your clients are people, not numbers
Building strong relationships is definitely a core part of every successful business and how our digital marketing agency maintains its operations.
Facebook Live Video’s most recent update introduces a vast range of improvements that gives brands and publishers enhanced control over their live broadcasts. Forget shaky smartphone live videos! Now, you can go live directly from any web browser on your laptop or computer. It doesn’t end there though. The social media giants have also introduced Facebook Live Video for business pages. Such a great feature which our digital marketing agency used to announce our very own Growth Gurus Gift!
It’s no longer a secret that Instagram has grown to become one of the most engaging social media platforms to date. With millions of active users, it is the perfect opportunity for businesses to humanize their brand and engage with their audience. It’s all about building a relevant Instagram following who can actually generate meaningful business. Wondering how this can be achieved? Optimize your profile, post relevant content and get those hashtags right!
Content Marketing is undoubtedly one of the most effective forms of digital marketing to date. Perhaps you have two separate blogs that deal with different aspects of your business. Maybe you’re rebranding and need to restructure your blog. Whatever the reason, merging two blogs together is another powerful content marketing strategy which could potentially drive high amounts of traffic to your website.
It is nearly impossible to achieve digital marketing success without having a well-visited website. Nowadays, online business accounts for a substantial amount of revenue and consumers would rather buy an affordable product at the best value option. However, if you really want to establish your brand as the market leader, it’s not enough to solely rely on an eye catching website. It also entails having a great SEO strategy in place and letting Google know exactly who you are. Use Search Engine Optimisation to climb the ranks and be visible to those searching for keywords relating to your industry.
Mastering your social media marketing game can be quite a tough nut to crack, however it’s a crucial aspect for every business and something that needs to be done.
- Put your consumers first
- Listen to what they have to say
- Keep testing until you absolutely perfect
Social media is a strategic digital marketing mechanism based on creativity, consistency and staying up to date. Whether you’re using Facebook, Instagram, LinkedIn or any other social media platform, be sure to implement such vital techniques into your social media strategy to achieve the results you need.
Every month is an exciting journey for this digital marketing agency and an opportunity for us to learn something new. Trends are constantly changing, things become outdated, and fresh ideas are put into practice. Out with the old and in with the new. From the latest SEO techniques to the freshest social media trends, January was yet another stimulating challenge for this digital marketing agency in Malta and across the globe.