Digital Strategy

What’s trending in digital marketing – Episode 4

By January 12, 2017April 17th, 2020No Comments
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How the latest digital trends have affected this digital marketing agency in Malta

December is a hectic month for many digital marketing agencies around the world. The festive season is a busy time for many businesses, and it’s an even busier month for marketers who face increasing competition from other brands.

The December edition highlights how some of the latest trends in the industry have affected this digital marketing agency in Malta, as well as new and exciting articles which have influenced our marketing efforts.

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Facebook have made no secret of their recent attempts at rivaling Snapchat. After a takeover bid from Facebook Inc had got rejected by Evan Spiegel at Snapchat, Facebook decided to take matters into their hands and start replicated the photo sharing app.

For the 15th time, Facebook tried to take on Snapchat in December, only this time they seemed to have beaten Snapchat at its own game. Facebook’s latest features can all be found on their Messenger app. So what exactly has Facebook launched?

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

The new camera on Facebook’s Messenger app allows you to doodle over your photo or videos using your fingers, or through stickers and emoji filters. You can even add real-time face masks. Sound familiar?

On Snapchat, stories are sorted by the time of upload. Here’s where Facebook have surpassed Snapchat. Stories on Facebook messenger will be sorted by who you Interact with on Messenger and Facebook.

So has Facebook’s latest Snapchat clone affected this digital marketing agency in Malta? Not quite. Although Facebook has upped the game, most of us at the office are staying loyal to Snapchat. We only just started our growthgurus Snapchat account, and will continue to use it in the foreseeable future. But make no mistake, Facebook will be back for more.
You can read more about Facebook ending the year with another Snapchat clone here.

messenger snapchat growth gurus digital marketing

December is a busy month. Brands need to be on their social media A-game throughout the festive season. Time and time again we see businesses hit with heavy backlash after failed social media marketing campaigns. Social media plays a critical role in defining a brand’s overall success. We have put together a list of our top 5 habits for social media success.

  • Set clear social media marketing goals.To truly make the most out of your social media marketing, you need to define what your objectives are.  Set clear and meaningful goals!
  • Track and analyse critical data. The digital marketing industry is all about tracking and analysing your data, and tweaking your social media campaigns accordingly until they are perfect.
  • Post content regularly and consistently. Consistency is key when it comes to social media marketing. Think about it this way. it’s not what we do once in awhile that actually shapes our lives, but rather what we do consistently, over a long period.
  • Plan ahead and devise a social media strategy.  A goal without a plan is just a wish. Plan your content in advance, create it and schedule it.
  • Concentrate on social media engagement. Social media is all about interaction and engagement. Social media without engagement is just like a car without fuel. Don’t use social media as a one-way communication tool.

To find out in more detail about our top 5 habits for social media success check out our blog!

It seems like every month this digital marketing agency has something to say about content marketing. Truth be told, we do! Content marketing is such a vast and important section of digital marketing, which we feel should be effectively discussed on a regular basis.

First things first, what is content marketing? The whole purpose of content marketing is to give your readers that personal endure; making them feel as though your content was written specifically for them.  It’s a continuous, empathetic, user-focused, long term relationship which is vital for building the perfect brand perception.

The entire digital marketing industry itself is purely based on strategy. You need to have a good content marketing strategy in place if you want to smash your content marketing goals. You may be wondering what exactly a “good” content marketing strategy looks like. Well, a good content marketing strategy is always adapting and adopting the latest trends. Your strategy should revolve around what your audience want to see. Create unique and interesting content that tells a story which people can relate to. Alternatively, you can always get in touch for a personalised content marketing plan. We like to think of ourselves as content marketing experts, after all, you are reading our blog.

That wraps up December. We have learned that Facebook may end up overtaking Snapchat at becoming the leading photo sharing app. We also learned and developed habits for social media success as well as how content marketing can help build brand awareness. How did December affect you? Let us know if we missed out on any trends!

Find out how we can help your brand to reach new heights! Get in touch