Everyone is raving on about Snapchat, and rightly so. They are the new kids on the block who have added a refreshing taste to the social media industry. Having said that, brands are still skeptical about joining the social media app.
Why are so many people afraid to join the Snapchat revolution and show off their brand?
Is Snapchat really that daunting? Or is Snapchat just simply not viewed as having the same marketing power of Facebook and the other social media giants?
There were a great amount of people who didn’t realise the potential of social media as a marketing tool until they were 5 years behind their competitors. We want to make sure that doesn’t happen to you. Here are the 5 main reasons why your brand should definitely be on Snapchat.
1) Your competitors aren’t on Snapchat yet
The chances are most of your competitors haven’t yet joined Snapchat. Use that adventurous drive that initially made you join the social media platform and create a strong brand presence. By the time your competitors start using it, you will be miles ahead. In 2014, only a mere 1% of brands had incorporated snapchat into their marketing strategy, Be bold, join Snapchat and establish yourself as a leader!
We should really take our own advice! Growth Gurus’ snapchat coming soon.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
2) Snapchat’s mobile video traffic is booming
As of 2016, Snapchat users viewed approximately 7 billion videos per day on the mobile application. Facebook recently reported that its users watch on average 8 billion videos per day, and that’s on both mobile and desktop.
Should Facebook be worried? Things really could have gone extremely different if they accepted Facebook’s $3 billion bid back in 2013.
3) Humanize your brand
At this point in time, Snapchat is rarely viewed as having the same corporate pressure of Facebook and Twitter. What we mean by that is that there is no additional pressure for your content to be perfect. The platform allows you to show the friendly side of your brand and the faces behind it.
4) Keep up to date on the technological side
Snapchat is a new social media app. It is also a new concept of marketing. Whilst Facebook, Twitter and even Instagram make brands employ what is known as a traditional form of social media marketing, Snapchat has challenged brands to change their approach.
Following a specific brand on snapchat, gives you an inside look of the company and how it works, which in turn makes customers feel like they are part of something. Brands need to constantly think of creative ways to engage with their audience and establish relationships with their customers to help strengthen brand loyalty.
5) Another way for you to promote your products or services
The number of snapchat users is on the rise. Why not show off your product and services in a new and exciting fashion? Don’t apply the same old sales tactics, but rather employ new and creative ways to show what you have to offer. Snapchat is a unique platform, take advantage of it!
Don’t hold back. Join into the Snapchat revolution today. Remember just because it is seen as a fun app doesn’t mean it doesn’t fit in your social media strategy. Snapchats future is bright, and we would love to help your brand reach its potential. It only starts with a social media marketing strategy.