2019 has brought with it a vast array of technological innovations, actively stirring up digital marketing trends. The combination of new devices, channels and marketing technologies, have revolutionized the way we marketers plan and strategize. In this ever-changing landscape, it’s important to keep up with the times and develop new marketing strategies that adapt to these new trends.
We’ve come up with a list of the 10 top digital marketing trends of 2019, to help you stay ahead of the curve. Here’s what you should look out for in the latest marketing technology!
1. Voice Recognition Technology is on the rise
Manual keypad searches are rapidly being replaced by Interactive Voice Response (IVR) systems. Almost a third of the 3.5 billion searches performed on Google daily is done through personal assistant devices such as Siri, Alexa and a host of other smart devices. IVR systems aren’t simply limited to smartphones or laptops. In fact, 30% of voice searches come from smart assistants such as Alexa or Google Home, which solely operate on voice commands.
So how does this digital marketing trend affect your marketing strategy?
Well, when it comes to voice search, conversion rates will be naturally lower since smart assistants will normally provide the answer. Resulting in fewer users making it to your website. Furthermore, ranking on page 1 won’t give you an advantage over voice search. Smart assistants will either pull from your website or not. Voice recognition technology, therefore, is expeditiously changing the way businesses operate from a customer interaction perspective in as much as understanding what the customer is saying or requesting.
2. Facebook and Instagram are still heavyweights
Our next digital marketing trend will make you happy to know that our beloved Facebook and Instagram are still going strong. With Facebook maintaining its position as the #1 social media platform in the US and Instagram being the most rapidly growing social media platform.
Did you know that over 40% of Facebook’s users are over the age of 65? That makes Facebook the ideal platform for targeting your business to a senior demographic.
Fortunately for Facebook, their biggest competitor is also no threat at all, since they acquired Instagram in 2012. Fun fact about the beloved image and video-based media platform, it’s a hit amongst the younger demographics, specifically, users under 30.
Here’s how we can help take your Facebook and Instagram presence to new heights!
3. Chatbots and AI are here to stay
Growing your business means among many others, developing and broadening your customer service through your digital strategy. What are chatbots you might ask? Think of them as a virtual concierge used to help brands improve their customer service by giving data-related answers and taking requests. Their humour and personality allow interactions with users to happen in a natural and customized way.
Chatbots are on a continuous rise. Their effectiveness in usage is showing a tremendous increase and will most probably continue growing for digital strategies in 2020.
4. Video is still top dog
Presently, video is still at the top of its game being the most successful marketing medium of 2019. Of course, this makes sense, considering the average attention span of consumers is about 8 seconds. Videos make content more interactive and are extremely effective since people nowadays, would much rather watch a video than read a blog post.
Countless social media platforms have also incorporated live video possibilities. This digital marketing trend has been a large factor in marketing technology since it connects brands directly to an engaged audience.
5. Augmented and Virtual Reality
Even though AR and VR are yet to hit the big leagues, they are definitely about to! Augmented reality can be explained as an interactive experience where information and virtual computer-generated objects are combined with the real-world environment. Whereas virtual reality is the generalized term for any type of experience that is completely generated reality. This can be experienced through the use of a head-mounted device.
So how can this marketing technology be useful to your digital strategy?
We live in a world driven by our consumers’ needs. As technology advances, these desires change, and it is pivotal for brands to keep pace with these developments. AR and VR provide potential consumers with the possibility of testing out products before committing to a purchase. The immersive experience will be a surefire way of connecting a consumer through a range of emotions and senses!
6. SEO will change forever
Our next digital marketing trend is all about search engine optimization (SEO). We got a tad into this earlier, SEO is changing, and we’ve got to adopt new marketing strategies to adhere to these changes.
With SEO, it’s important to understand your audience and user intent. Do they prefer text-based content, or are they more intrigued by videos? Your digital strategy will have to adapt to these new changes.
It’s also important to go beyond Google Search and create exceptional content. It’s important to think outside the box and not focus your energy on ranking #1 in the SERPs. Consider optimizing for devices such as audio-only devices or home assistants.
Ready to climb the ladder and escape that lonely second page on Google? Let us help you, by developing a structured SEO content plan, in order to achieve just that!
7. Blogging will have to adapt
We’ve reached a point in time where the web is saturated. Too many sites are being added, a whopping 1.8 billion to be exact… And out of those 1.8 billion? Did you know that roughly a billion of those are blogs? That’s approximately 1 blog for every 7 people.
So how does this digital marketing trend affect our marketing plan?
Posting new content is simply not enough. It is crucial that you go through and update your old blogs. Split your time between writing new content and updating old content. This will aid in maintaining your search traffic.
8. New Search engines
As we’ve mentioned earlier, text-based content is unquestionably saturated. Moreover, by now we’re all aware that it takes forever and a half to rank on Google. If you want to keep your digital strategy on top, you should consider this digital marketing trend and dive into different search engines other than Google.
Brands should focus their efforts on less-saturated forms of content such as video and audio. For instance, you should optimize for less common search engines such as YouTube and iTunes.
So be sure to grab your phone and get to recording!
9. Conversion rate optimization
Over the years, the cost per click online has been increasing and will most probably continue rising. Higher and higher demand for the platform is the culprit, that’s simple economics.
So, what is conversion rate optimization (CRO) and how does it fit into all this? Well, CRO is the systematic process of increasing the percentage of visitors to your website who take the desired action. This can include filling out a form, signing up to a newsletter etc. Additionally, it’s the channel which produces the biggest return on marketing spend.
The importance of CRO for online businesses is that it allows you to make the most of your site traffic and essentially making more money without having to spend much more on optimization or acquisition. Interested? Check out how to boost your CRO through a killer SEO strategy!
10. Marketing Funnels are the Future
By now you’ve probably heard of the term ‘marketing funnels’. In a nutshell, a funnel is the set of steps a visitor on your site goes through before reaching a conversion.
Through a simple funnel report, marketers can easily visualize where they are losing customers. This can help marketers in designing content that speaks to the client and their needs.
This simple digital marketing trend can easily help you generate more revenue out of your existing customers.
There you go! The 10 top digital marketing trends to incorporate in your marketing plan in 2019. We’ve only scratched the surface so far. The world of digital marketing is constantly evolving and keeping your head above water can be quite the challenge. What works now might not be effective in a couple of months. Get in touch with Growth Gurus and let us help you stay ahead of the game!