Brand Strategy Workshop • Brand Positioning Strategy • Media Style Guide • Website Design • Website Development
Howzit – A Bold New Brand for a Player-First Casino
Creating a standout identity in a saturated space
Howzit entered the online casino market with a clear mission: to deliver a player-first experience that’s equal parts entertaining and rewarding. With real-time cashback, over 5,000 slot games, and a commitment to transparency, they were building something unique—but needed a brand identity to match.
The challenge was to develop a distinct and modern brand from scratch, one that could compete visually in a crowded gaming space while reflecting the trust, energy, and enjoyment at the core of the Howzit experience.
Results: A vibrant, player-driven brand built to connect and convert
We led the full brand development for Howzit, creating a visual world that feels playful yet premium, and most importantly, built around players.
The result is a brand that feels as rewarding as the platform itself—welcoming, trustworthy, and packed with personality. Howzit is now positioned to attract and retain players in a highly competitive market with a visual identity that’s both strategic and unforgettable.
Our work included:
Logo & Identity Design: The Howzit logo is instantly recognisable with its striking gold variations, bold forms, and sub-brand adaptability. It captures both the energy of gameplay and the trustworthiness players look for in an online casino.
Colour Palette & Typography: We defined a vibrant colour system centred on deep blues, aqua greens, and warm golds, all carefully balanced to evoke excitement and confidence. Typography combined Antonio Bold for impact with Yantramanav for readability—keeping both fun and clarity at the forefront.
Illustration & UI Design: From 3D-inspired illustrations to sleek UI icons, we established a unique and cohesive visual style that translates seamlessly across the website, social media, and in-platform elements. A branded pattern and duo-tone photography approach tied the entire aesthetic together.
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